An email newsletter is a strong business promotion tool when created properly. They should be precise and to the point. Adhering to this ten point guideline will give you a strong, result oriented newsletter template that can be used for all of your email marketing requirements.
1. Add a label or logo
Including a logo or label within your newsletter is essential. It sets up your newsletter as part of your company’s product. Your logo should be placed at the top corner or across the top of your email newsletter.
2. Add a personality to your newsletter
Whereas designing your newsletter, give a title segment that will show a permanent name. In addition, add an area to insert a date, desirable on the correct side of the name you have selected.
3. Make a color scheme
When creating a color scheme for your newsletter, make use of one that is same to your website pages. This will link your newsletter with your website, thereby linking it with your brand or service.
4. Give a perpetual link
There should always be a perpetual link given. By including one at a permanent place, your email receivers will know where to click every time. The title is generally the best choice.
5. Offer a contents segment
Involving a contents section makes your subscribers to simply navigate through the contents section of your newsletter.
6. Add popular sharing buttons
Adding a share button is one of the best method to have your newsletter delivered to others on a bigger scale. You should add a sidebar that will permit you to have social sharing and any other buttons you feel could have a positive impact. A simple forward button will also allow sharing on an individual level.
7. Insert a contact button
Always add a contact button that will link to your contact form or contact information. It allows subscribers to stay in touch with you easily.
8. Flaunt your previous successes
Add testimonials from previous customers. This will show your present subscribers how well you are doing. Make sure that you keep it new by replacing old commendations with new ones in every three or four newsletters.
9. Make opt-in simple
Having an opt-in link as a permanent regular within your email newsletter will allow new recipients to subscribe fast, thereby improving your email list. At the side of subscribe link, add to the point data like your newsletter delivery plan.
10. Append valuable content
The primary section of your newsletter template should exhibit valuable email content. This can be an informative article, the current industry news, any upcoming organizational news and unique offers that are presently in trend.
So, these were some essential things to add in a newsletter and increase your business revenues.