Email Marketing is marketing technique used for sending content and commercial messages to various groups of specific targeted people simultaneously using emails. This email may be sent to existing customer and new potential customer. Email Marketing is a best technique to enhance the stronger relationship with desired customer and also enable the existing organization to build customer loyalty. There are various advantages of email marketing over other techniques it is really faster, less expensive and easily available at all door. This is the reason that email marketing has gained popularity from past to present, though the approaches to email marketing has changed a lot.
E-mail marketing since years has evolved certainly, email marketing gained its popularity in early nineties from then the main concept of this technique was to deliver related content to number of people at once. This was the time when email marketing was realized as an important technique for online marketing, but the goal was just to gain eyes of customer so that conversion can be targeted, but as the years have passed the main objective of email promotion changed to more customer oriented approaches and target based approaches. This was the time when it was realized that gaining visualization is not sufficient and thus this technique must be used more for conversion. From this period click rates were measured and analyzed.
Study of the past concentrates on planned procedures of email deliver-ability, data size, and permissions, with the main aim to distribute as much content to as many customers as rapidly as possible. Today, the tendency has evolved to integrate more life-cycle-oriented triggers such as click execution, website action, and time to engage statistics. What improved data subsists to ascertain a desired product at the correct time of purchase deliberation? Obviously, incorporating web data with email triggers can help get the true customer at the accurate time for your message to get delivered.
Future of e-mail marketing is very bright it has been giving its remarkable advantage since years and many believe that it will be one of the most important online techniques for marketing because it is one way source to deliver messages easily. But the only risk to this is that it must grow with time so as to survive in coming future, for this it must be developed in a way that it targets multiple list of required customer, it must be cost-effective, and the most important factor is it must lead to return on investment (R.O.I). The only technique which can replace the email marketing is mobile messages that are short message service because this day’s people are delivering content through mobile messages and this is growing rapidly, but still email advertising is more efficient way to deliver content with images and links. If we see the past, present and future of email marketing, it is really bright. E-mail marketing has been one of the most important techniques since years for online marketing and delivering appropriate content and will be an effective technique for years.
Author is professional content writer and internet marketing specialist for an email marketing company. Generally writes articles on email techniques likes email service provider.