Nowadays, smart-phone usage is frequently on the rise and we cannot overlook the reality that it is now more probable than ever that your e-mail will be seen on a mobile device. This creates some provocations for marketers who want to make sure that emails created by them get read and their efforts induce.
Mobile e-mail marketing is very imperative and many people these days depend on their smart phones to unfold and see emails. If you are not designing your email marketing campaign for a mobile phone audience, you could be promoting your marketing efforts short and craving a vast opportunity to get best results.
Most mobile phones manage well with HTML email, but others to a definite degree. Relying on what device your subscriber is using your email will fall anywhere between understandable and worthless. Even at the understandable end of things you still want your mobile readers have the best experience with your e-mails.
Is your upcoming email ready for mobile device, smart-phone or tablet users? If you have not tailored your email marketing templates for mobile subscribers so far, here are a few practices that will let you finally update your e-mail templates.
1. Plan for mobile applicability first: Design your e-mail promotional template for scalability on smaller mobile screens because it will help in increasing your user experience. To optimize e-mails for mobile device just use email width of 600 pixels or less and plan for small file sizes like JPG or GIF as a replacement for of PNG.
2. Intend to direct the subscriber’s eye to the call to action for higher conversion rates: To design like this, you have to balance content and graphics in the ratio of 60:40, place your primary illustration of the initial call to action above the fold and ideally use one CTA (call to action) target per email.
3. Make an interesting action-inducing Subject line: Just influence the readers with impressive subject lines and make the reader want to read more. Employ actionable words while sustaining transparency of the intention and customize it if possible.
4. Apply single-line pre header text: Pre headers are generally one or two lines of HTML text at the beginning of the email. Apply these pre headers at the top of the email because these are perfect for mobile devices for tempting customers to an attractive offer.
5. Write email copy wisely: Always be short, brief and talk about reimbursement, not attributes. The copy of your mobile email marketing templates in the first section is very important and must be pleasing to read more.
6. Use email images tactically: Make use of images cautiously and deliberately since different email clients obstruct images unless manually allowed. Avoid using images for your main headline or your only call to action since they might not come into view. Use ALT text for every image due to the major number of e-mail subscribers that block images and design for smaller file sizes such as JPG or GIF.
7. Involve the general email best practices: Give a link to the hosted version of the e-mail. Always make a plain-text version of the email and give a link to it in the pre header area. Before hitting send button test, test and test again. Your tests should involve using diverse browsers and mobile phones, as well as always delivering a test mail to your internal quality assurance team and key stakeholders.
Therefore, in this day and age, with how many email marketing templates and economical email marketing solution there are available, it is intolerable to still send image-only e-mails. So if you do not want your email to look like this, you must implement above practices to make your campaigns specific to a specific customer that your e-mail is most frequently seen in.