Internet is the most pioneering thing ever invented so far. It’s not only useful search purpose but also communication is made easy across the world. It has changed the life of the people throughout the world.
Email is one of the best ways to communicate over the internet. You can send infinite text and images to anyone and anywhere in the world and it is one of the important tools used by corporate world. Business uses this tool a lot as it is not only helpful in communication but also it aids in promoting their products. This has given the emergence to the concept of bulk email marketing. Some folks consider it as a way of advertising or direct marketing of products & services.
Yet, the majority of people consider this technique as SPAM because they think they are unwanted and without their permission and unethical as well. For mass email marketing SPAM is usually unwanted junk email.
Business emails have given advantage for consumers as well as business but still these emails are been ill-treated by many companies. Nowadays all such commercial emails now are being tagged as SPAM even if they are having genuine information that is the reason bulk emails are considered unsafe for your company because once the email from your business is marked as SPAM, it will hamper your company’s reputation and additionally your website may be blocked, by the search engines as well.
Since spamming causes irritation to their customers and so it is necessary to take action against these and they should think many times before sending these advertisement emails to the recipients. Thus the only solution to prevent yourself from being labeled as spam is that you should purchase email addresses from those companies that state that these recipients has opted-in to receive their messages and can promise you big amount of conversion rate. However be careful while choosing these companies as they can trick you in order to make money. Hence the only best way to promote your products and services is with the help of bulk email marketing, the only difference you can make is that instead of sending to unknown people send it to the existing customer base.
Moreover you can ask your existing customer base to give you the referrals that can be interested in your products & services and whenever you are sending the mails to those referrals state them clearly that your id is given by your following acquaintance, thus this type of advertising can be the more lawful thus you will be abstained from getting accused. If someone accuses you of sending spam email then at least you have solid evidence to defend yourself.