If you want to generate good revenue for business via mass email marketing, then your email campaign should be very strong. Thus it is required to create professional and innovative email campaigns for your success. This article will help you in giving tips regarding successful email campaign.
Don’t Forget To Mention Offer or Bonus In Your Email Campaigns
In your first message always give the introduction of your company and tell them how your products/services can be helpful to recipients or users and tell them the major difference in the products offered by their company and other company, you not need to include about the offer in your first mail itself. However in second or third message you should offer them attractive bonus or offers on your products/services but keep in mind it should be beneficial for customer don’t include things like you will get rewards point or coupon like that, it simply means that it should directly benefit them in purchase like discounts, free gift, cash back etc.
Second thing is give some name to bonus as it is necessary to put in the mind of user. Apart from it mention it that is for specific group of people like this offer is particular for students or couple or for girls etc. and limit it to few people like if you are sending email to 100 people then tell them first 50 will get this offer as it increases the conversion rate.
Moreover, never mention to include the last date of offer or deadline like it is only for 5 days when your offer is about to end then tell them that last 2 day remaining or 3 days etc. in your email campaign and put headline of email like “LAST 2 DAYS “or “HURRY UP” offer will end on Tuesday at 10 pm.