Email list is the most important thing that you need when you are advertising your business online and in fact the success of business also depends on the list. Basically list here means the most productive data or the database of potential customers. The first step of mass email marketing starts with email list only thus it should be kept on high priority.
Now you might be thinking that why it should be kept on high priority, the reason is you will find plenty of visitors on your website the visitors but you will find high bounce rate and probably they were the visitors those who will never return. Thus what is the use of these people that rarely like to visit again your website hardly you will found one or two returning out of 100 people. If this is the case then it would really be miserable situation despite applying your hard work when investing a lot doesn’t gives you the desired output. And since you want to make money from your business and if this will be the ratio of your conversion rate means converting 1 lead out of 100 people then it won’t be possible for you earn money. Therefore it’s better to have only those visitors on your website which are really worth for you.
On your website as well as whenever you are shooting the email campaign don’t forget to include the opt-in form as this opt-in helps you out in converting maximum leads. As this opt-in form will help you to the gather the email address of interested people and chances of conversion will be more and your efforts will be worth. This system helps you in making your work easy as it brings the most qualified lead. Moreover, your fear of spam is also reduced because recipients have given you the permission to send them mail and it brings an optimistic feeling in you that somewhere the recipient is interested in your products/services and thus it also motivates in doing your work diligently and you give your best.
However, if you are sending them mail without asking for their email address then it simply states that you simply want to sell no matter it is beneficial to users or not eventually there is lack of trust, relation among people and it will not be good for you in long run as it projects a wrong image in front of people.
But asking for their permission via opt-in form helps you in creating a relationship of trust and this helps in making more sales and it is also good for long run. It short, the email opt-in form helps you stack the odds in your favor and make more money online.