Your email campaign is incomplete if you are not including links into it because it is actually the links that increases the visitors on site as well as bring the sales to your business, now the main thing is how to get click by recipients on those links.
There are some strategies behind the links like what types of links will tempt recipients to open it and how will they take action on it. Emails can be the most valuable tool in engaging the audience, only if it is created and sent properly. So following are the techniques to include the links in your email marketing campaign in order to take the action by recipients.
Don’t forget to include Call-to-action, Call-to-action is the most important thing that you should not forget putting in your mail because it will help recipients like what they have to do after reading your message and they will come to know what will be the benefit for taking the action.
If you are sending useful content to the recipients and if they will like the information provided by you they would automatically like to build relation with you so that they can get some more worth full information from you. If anyone wants to follow your business then they can associate with you by clicking on these links with the help of social networking sites like face book, Google+, LinkedIn, YouTube, Face book and Twitter. When people find your content helpful, and worth sharing then adding link into your email is the best option as it allows you to widen your reach.
Add link to your logo is good idea. Every business have brand nowadays and a logo is necessary to so as to know what your business is actually all about and it reveal your brand so add logo link in your bulk email marketing campaign. However, don’t forget that your logo link should be inserted at appropriate place in email so that it can be seen easily.
Include link with “P.S.” into your Email is also the most commanding approach as readers will surely notice your link immediately. Hence you should put a call-to-action link in your P.S so that people immediately take action on it.
Apart from it you can also give the link in plain text on specific keyword and highlighting it in by providing some sort of valuable content in your email or article to the recipients. It is very simpler also for sender as well as recipients also.
Adding links in your emails is necessary so that recipients can follow your business somehow and interact with you. Hence, it is vital that you should test the links before sending the email so as to know that they are of good quality and how much traffic it can generate for your website. Thus links plays an important role in traffic generation and in bringing quality leads, so its better not to waste time in bringing the visitors that is of no use.