Making use of the internet as a means to help you develop your business, whether it is an online or offline business, is an enormously cost efficient method. When it comes to mass email marketing you can exactly reach a lot of prospective customers all with the click of a mouse and with very less operating cost. In today’s business, bulk e-mail has become one of the most successful methods to promote and advertise an organization’s product or service.
In the present world of internet marketing, many businesses think that if a person’s name is on a mailing list, then it is absolutely fine to send them everything. But, this is not right. It is an illusion that has been created by e-mailing list provider companies who think that their lists include only people who want a definite group. These mailing list providers are usually inexpensive with the truth, and this can make potential trouble for your business.
If you deliver e-mails in bulk to people whom you do not know, or people that have not asked for information from you, usually speaking you are sending out SPAM messages. The word SPAM is used to have an exact meaning, but these days people recognize anything from an unidentified person or business as SPAM.
In order to be in conformity with the CAN SPAM law, and not be blamed of spamming, there are a few things you have to do:
1. Your mass email marketing message must have a correct ‘from’ heading where you put in your name or the name of your organization.
2. Your e-mail subject line must be precise and relate to the content or text of your email.
3. As the email sender, you must give an actual substantial address for you or your organization.
4. Ensure to clearly mark your email if it includes adult content.
5. You cannot use a fake header in your message.
6. You should give a clear, and free, link for the recipient to opt-out and if they click on that link they should be instantaneously removed from your mailing list and you should never deliver them another email.
7. If you make use of an opt-in list, then it is possibly your very best defense against being charged of spam. This method will support your website visitor to sign up to get your messages. They are granting you permission to send them e-mails. So as to get them to sign up to your list you can give them an incentive like a free report that they will accept over a period of a week or so. No matter what you provide them to get opt-in, ensure it has actual value to your customer. Use up some time and prepare a report that has some genuine value and substance to it.
Therefore, ensure that you follow these tips when you send a mass email marketing campaign. This will keep your contact list justifiable and at ease. It will let you get your message across concerned people who may be eager to buy your products or services.