How to measure email campaign response? – Open Rates or Click Throughs


Very business owner or online marketing experts should gives to focus on creating opt in subscribers list that they can connect through email. Why? Email remains generating more profits. A marketing report says that every $1 spent on email marketing returns average $28 in profit.

Open Rates or Click ThroughsAfter the sending mails, what is a measurement scale by that knows the information about the success level of the email campaign. The options are- checks the open rate (how many people’s open mails) or check the click-through rate (how many people clicking links in mails).

Within marketing process, sending mass emails is the best way to communicate with customers. Measure the response of mailing campaign, really helpful for knowing about product service feedback and its results also useful for managing future campaigns.

If you are not able to see open rates or click through rates of email marketing then it must need that you will use an auto responder.

What is the importance of high open rate?

When you get a high open rate on your campaign then you know that your emails are getting through to your customers and they are reading your emails. Either the subject lines you are using an attracting enough for them to take action, or the language of the content or value you give is high enough for people to almost be looking your emails.

What is the importance of high click through rate?

When you have a high click-through rate then you can view that people reach the   website from your emails.

What should you prefer for calculating the response?

Expert’s advices are that you should always look at methods to achieve a higher open rate and consistently improve this statistic. Having a focus on stats will help you to continue a campaign.

People receiving so many emails, you require to create value to keep people engaged. Constant offer messages and promotions usually get filtered out with the others that get sent through each day.

Build trust and relation as the expert in your industry, then when you stand the new sales message, or your subscribers simply visit your website and see the products, they will be in a much more of a ready hold to hand over their cash and buy from you.

Conclusion – you need to Focus on open rates, not just click-throughs. If you are not getting over a 15% open rate, test subject lines and different content to try and engage people on a Various  level.

Following tips you should do for improving open rates:-

  • Use attractive subject line in e-mails
  • Use opt-in list and try to observe the previous mails listing response before sending mail.
  • Choose the best timing according to season for sending mails.
  • Describe you offers in the body of emails.
  • A main and important thing is that to provide proper content information in the mail.
  • If you are using an image in the mail then check the resolution and compatibility according to all devices.
  • Use simple and small size email template.
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