Acquiring primary sales from your clients is only half of the battle won; the other half is to keep their reliability and getting repeated sales. By delivering these messages, not only you will have prospective repeat sales from your present customers, but they will turn into intensely loyal to you and always be looking ahead for your prospective offers.
How good it is when you can make them waiting in hope for your subsequent email, like how the people gather in front of any Apple store for a few days before to get their hands on the consequent iPhone.
Creating an effective mass email marketing strategy persuades you in nurturing a warmer relationship by knowing your customers’ wants and requirements. By understanding them, you would be able to get better every aspect of your online business to reach new heights. There are three types of mass marketing emails which are as follows:
1. Feedback e-mails
As a result, you have a wonderful product and most of your customers agreed on this by buying it. Would it be preferable if you are able to understand what do they individually think of this and how can it be enhanced further?
Create an email through asking your list to give their feedback about your products and what could have been done to make the product or service even better in conditional and measurable aspects. It will provide as a base to make your product better.
2. Review e-mails
It is one of the best methods to determine what type of products and services your customers are looking ahead to purchase from you. Survey or review form is the best statistical tool to illustrate customer behavior patterns. A cool and free process to deliver a survey e-mail is by using free services of an email marketing company.
You might also persuade your customers to send a real and meaningful survey to you by giving freebies for every completed survey.
3. Quiz show or contest e-mails
Sometimes, you can run a contest or a quiz show to your customers. Contest is one of the greatest platforms to promote your products and services in different ways. The best part is that these contests can even be used to grab more customers.
Quiz or contest e-mails also can be used to endorse your new products or services. For instance, as an alternative of introducing your product in a new sales page, why not take the benefit of promoting your product in a quiz or contest? Not everybody, but whomsoever contributed will grab your product.
Now, your customer would like to be working with because they think they know, like and rely on you and that was the major reason why they bought from you in the first place. Thus, when you do not get back to them they feel ignored. Probably you have the best product in the marketplace, but there has been no reliable communication from the initial purchase. Your opponents are out there all set to grasp your customers from you.