The main part of your job as an insurance agent is to create and manage effective customer relations. One of the best methods to do this in the internet era is to establish a bulk email marketing campaign in the form of a useful e-mail newsletter. There are various services that permit you to not only create the newsletter, but also to check how many of your clients are going through the information you provide and clicking on your links.
It also provides with a chance to inform your customers and tenderly sell to them. Here are some methods to use bulk email marketing techniques to promote insurance services.
1. Subscribers or readers would not stay on your e-mail list for a long time if your main focus is only about selling your services. As an alternative, deliver a weekly email newsletter that provides your users with helpful tips they can use in their routine lives. Select topics related to the types of insurance products you put up for sale. If you promote health insurance, concentrate on health, fitness and nourishment tips. Effective tips on how to reduce weight are always a hit. If you are selling car insurance, you can send tips on how to drive safely or an article describing the top ten cars that are most generally stolen.
Always, keep your tips short and precise without attempting to sell. People benefit from learning new things that help in making their life better. Offering readers with information presents you as a specialist and builds relationships. This will be useful when you are attempting to sell someone an insurance policy.
2. Even though you have a great email newsletter, you still need subscribers for reading them. You can get them by inserting an email sign up box on your website. To support visitors to opt-in, give a free report that explains how to save money on insurance or other detail relevant to their requirements. If your information is useful without being promotional, you have got a subscriber. The good news is some readers will finally become customers, particularly after they perceive what a specialist you are.
3. All your emails
should be enlightening without any promotion, but it is fine to occasionally send an email providing a special offer on insurance services. Highlight that the offer exclusively to email users, and make it time-limited to support readers to answer quickly. Do not do this more frequently than every ten messages otherwise you will lose readers and prospective customers.
4. As you make your email list larger, the more insurance you will eventually sell. One method to obtain more subscribers is to reply to questions about insurance on the forums. Select forums that permit email signatures with a link back to your web page. Keep your answer useful and instructive. If people like your response, some will go through your website where they can get registered for your free report and become a customer.
Therefore, bulk email marketing is one of the best methods to promote your insurance services. Do not fail to benefit from this economical approach to generate new business. Just use it to make your insurance business successful.