Is Email Marketing Behind The Increasing Popularity Of GOSF?


GOSFGOSF is an online shopping festival organized by Google. This year it has also been organized from 11th to 14th Dec 13 and is anticipated to be a huge success. Almost all top online stores in India like, Flipkart, Jabong,  Myntra, Amazon, Snapdeal, Groupon, Firstcry, Yatra, Fashionara, Cleartrip and many more have come up with great online shopping offers. According to reports, there was a substantial growth in online marketing in India all through the year 2012.

This shopping festival was begun by Google India on 12 December 2012  with various popular online stores in India. On this day, all the online shopping stores offer great discounts for their products to the customers in order to increase their sales. At this festival, customers obtain the two  products for very discounted rates. This online shopping festival has already been started from 11 December 13.

This shopping festival is getting a huge response from shoppers due to the best offers and discounts provided by different online stores. Its first edition last year witnessed more than a million people going through the site, but this time this number has already been exceeded. Many popular stores such as Babyoye, Flipkart, Fashionara, Groupon, Myntra, shopclues, Yatra and lot more will be taking part in this shopping festival. Various discounted deals can be obtained in all product categories like apparels, furnishings, travel, electronics and gadgets, mobile vouchers and recharge, hotels, health and fitness, beauty, etc.

By the time, India has developed the way more than the previous few years in the e-commerce segment. And, the current year, the great online shopping festival is coming across as a much better and broader vendor and customer base. Started in 2012, GOSF has proved to be doing well. With four days this year, it would be much superior and better.

Popularity of great online shopping festival has enhanced in 2013 as compared to 2012. The main reason behind its increasing popularity is the new online marketing strategy. Mostly email marketing is the main cause of popularity because most of the online shopping website like snap-deal, shopclues and many other stores used mass email marketing campaigns for sharing the products, deals, discounted offers and coupon codes of GOSF.

In fact, the use of free email marketing has grown to be one of the most valued source for  online marketers. Email marketing campaigns help in keeping your brand or service at the top of your customer’s mind, permit you to send fast and timely messages and most prominently, they add to your overall return on investment. According to a research, 44% of email receivers made as a minimum one purchase last year based on a marketing e-mail. As the cost of customer acquirement is sky-scraping in India,  so email marketing is the best initiative, which helped in grabbing the interest of consumers online, as all the organizations had put in their resources for a general objective.

At the same time as it is commendable that Google India is suggesting for Internet usage and online purchasing in the country, they should  also make sure that they are offering a great value to all Indian shoppers. Or else, it would be recurring presentation of last year.

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