Most of us are aware that emails are usually written in the text layout and delivered to the recipients. But, only a few understand that the e-mail when employed as a promotional tool will need to be more appealing and fascinating for the recipients to pay interest in it. The uninteresting text layout of the emails will not be sufficient to grasp the attention of the users. As an alternative, using the more effective HTML email marketing solutions can be more beneficial to the users.
There are many features that you can integrate into your HTML email marketing plans which you cannot do or else. The HTML e-mail layout will permit you to integrate logos and images in your message, which help in making a better impact on your email receivers. It will bring you closer to your subscribers and they will be more comfortable with you too. Making use of distinctive and exclusive images or designing suggestions will help in developing a relationship with the users. They will start to recognize your messages from the others and will show concern in understanding what new they will observe in your next e-mail.
There are some methods to increase your deliverability, and this post will give you three of the most useful methods.
1. Consider the size of graphics
When you create an HTML email, strive to keep the size of your graphics or images to a minimum point. As the display window for most e-mail clients is about 600 pixels broad, you should consider using this as your maximum size. Something larger than this will compel your subscribers to continually scroll up and down just to go through the message. On a parallel note, it is also the best idea to ensure your images are correctly sized before delivering the message. In fact, optimum size will help in improving your deliverability rate and standby your readers of coping with images that are much bigger than they must be.
2. Keep a balance between copy & graphics
You can noticeably increase HTML email delivery by just getting a perfect harmony between your email copy and graphics. This can be done with a format that guarantees both elements go accordingly and accolade each other. This is so essential because anti-spam programs characteristically filter out mail based on the proportion of image to text. If you want to ensure your HTML messages get delivered properly, then managing a balance between text and graphics is very important.
3. Hire a proficient designer
One of the main challenges you will face with an HTML email marketing campaign is making sure your designs are acquiescent with W3C validations. If they are not, there is a strong possibility that your message will not deliver correctly and to the targeted recipients. You are also required to think about the possible drawbacks of using multifaceted graphics and dynamic techniques such as Java, DHTML or Flash. So, it reimburses to have your HTML e-mail designed by an expert who is capable of making it correct.
These kinds of e-mails provide improved interactivity with your clients and are a great advertising tool if used correctly. On the other hand, if you have an uncertainty whether any specific template attracts your subscribers or not, check it once to see if it meets their requirements or not.