Making an email that delivers the same across all e-mail marketing platforms can be difficult, as all email clients have their own set of regulations. Here are some effective tips for making your HTML email marketing campaign that will deliver properly across all email platforms.
1. Employ proper table structure
Various platforms do not hold up proper positioning such as float, margin and padding. Therefore, tables work much better as the structure for your design.
2. Make use of inline CSS
It is not easy, but more dependable than using inline CSS in the header. Gmail, for example, strips out the cascading style sheets in the <head> of all messages. If make use of use inline CSS, your style would not get lost for those email recipients.
3. Do not mound tables
‘Mounded tables’ is a terminology for when you have created a table of content, locked it and then unfolded a new table beneath for more content. This should be ignored as it can be responsible for misalignment of your text, with some tables being center aligned and some aligned to the left.
To circumvent this you should make a wrapper table and add your content in tables within every table row. This means that you should wind up with a single table, with lots of tables in rows in it, discontinuing any odd misalignment taking place.
4. Rules for image optimization
Don’t create image only emails
This is a large spam flag and you are more than probable to wind up in the spam folder. Email clients akin to see the content, so provide it to them.
Ignore using background images
Different email clients do not hold up this and your receiver will not observe this.
Use ‘ALT’ tag for images
Various email platforms, obstruct images primarily and the receiver has to “change images on”. When they initially look at the email without images, they will distinguish the ALT text if you have already set it. Or else, they will observe that without any content.
Consider the size measurements of your image
If you do not identify the height and width measurements, some email clients will fix their own size for your image, which could change your email design.
5. Testing is important
You should deliver test emails to the most popular platforms and find out what it appears like for yourself. I would advise to deliver at least one test message to Outlook 2007 as it requires the support for HTML and CSS that is built into Word 2007 to exhibit HTML email as an alternative of Internet Explorer. Several times, the emails look good in Gmail, Yahoo, Hotmail, etc. But, they look entirely different in Outlook 2007.
Even if you have developed an HTML template that is presently working properly on all platforms, that does not mean that it will persist to do so perpetually. An email marketing company that you have selected can change their rules without a word of warning and all of a sudden your email does not appear the same. Check out your dependable template each month to ensure it is still rendering properly.