Email has been a tried-and-tested marketing approach for years and there is a valid reason for that: it persists to be a promotional workhorse. In spite of the increase in channels such as social media, email manages to be the most accepted online action. Having an email marketing plan is essential for your marketing endeavors.
Here are nine main reasons email must be part of your marketing plan.
1. Reinforce your brand or company
Email is the best method to develop your brand and customer trustworthiness. Give subscribers unique advantages or services they will not obtain anywhere else. Even if they do not change at this time, just presenting your business name in front of your customers every so often will help them keep in mind you when they are prepared to connect you for your services or product.
2. Email is economical & viable
Give any added advantage, and users are happy to offer their email id to you. Even if it is to sign up for your newest news, download a white paper or guide, or go through a sweepstakes, people are eager to give their email contact for some kinds of value or benefit to them. If email is written professionally and not mistreated, opt-out rates will go down, so most probably, your lists will grow and put together over time.
3. It is targeted
By gathering data and knowing what your leads are in search of, you can subdivide and setup email addresses in lists and groups, permitting you to better adapt your message to your recipients, giving them offers and promotions that are more geared towards their requirements.
4. Email is quantifiable
With analytics arrangement, you can simply see who has gone through your email, clicked on a link, and how many times they visited your website. You can setup a follow up email campaign for those that opened and clicked. You can create a list of regular recipients and promote more insistently to them, versus the ones who do not click frequently.
5. It can be arranged fast
If you already have e-mail templates and allocation lists setup, creating and delivering emails can be performed very fast. You clearly do not want to neglect this, but the capability of shooting out a campaign to produce a spike in traffic and leads can be completed in very less time.
6. Email produces fast results
The majority of emails are interpreted and specific actions take place in the initial hour. Scheduling and timing your campaigns at particular times allows you to control marketing and service opportunities.
7. It gives the best way to split testing
By splitting your list into sections and testing diverse messaging and promotions on divisions, you can see what triggers or calls-to-actions work very well, and from there, adjust and create future campaigns.
8. Making correct emails are great for mobile users
People all the time more, go through email on their mobile phones. Even if you do not have a mobile site, you can create a mobile friendly email in different platforms.
9. It has targeted mass appeal
In the world of push techniques, mass email marketing is topmost method. From a scaling viewpoint, other techniques such as text messaging do not go to the masses as well. In terms of intending, email allows you to subdivide your data and have granular control of list segmentation, profile administration, delivery type and more.