Using the world wide web as a method to help you develop your business, even if it is an online or offline business, is a very affordable technique. With the help of mass email marketing you can definitely reach a lot of potential as well as current customers with the click of a mouse and with very little amount.
The low cost of this kind of ad has a disadvantage; organizations began delivering millions of emails to credulous email receivers who then started nagging about spam or unwanted promotional bulk emails.
The increasing number of unwanted emails that were being delivered produced a reaction from the public, which ultimately led to recent laws to stop the abuse of the email messaging system, the email CAN SPAM rules. These rules essentially state that you cannot deliver a lot of emails to random email contacts.
In order to follow the rules, and not get marked as a spammer, there are a few significant things you have to do:
1. Your email marketing message must have an appropriate ‘from’ name where you insert your name or the name of your organization.
2. The subject line of your message must be perfect and relate to the definite content of your email.
3. As an email sender, you must offer a real physical address for you or your organization.
4. Ensure that you evidently label your email if it involves some types of adult content.
5. You should not include a false header in your mass email marketing campaign.
6. You have to give a clear link for the receiver to opt-out and if they click on that particular link, they should instantaneously be removed from your email list and you should not at all deliver them one more email.
7. Making use of an ‘opt-in’ email list is possibly your very best protection against being accused of spam. This process will persuade your website viewers to sign up to obtain your emails. They are giving you a permission to deliver them emails. In order to get them to sign up to your list you can provide them with an incentive such as a free report or a multi part mini-course that they will obtain over a time of a week or so. No matter what you provide them to acquire them to sign up, ensure it provide actual value to your customer. Take some time and make a report that adds some real value and elements to it.
8. You should strive to email your own and your companions’ email lists in the intended area. If you purchase email contact lists from third parties, then most of the email ids might be out of your targeted region. It is also feasible that your email would be marked as spam.
9. Give attractive and significant subject line for your email marketing message to encourage your recipient to open the email.
Thus, employing mass email marketing solutions is an economical method of promoting your business. It depends on your techniques that how will you make use of it because if you use it in a proper way, then it will deliver effective results. Also, you can be on the safe part by following the above tips and rules.