For various businesses, email is the most frequent and extensively used type of communication. But, every business looks at alternatives to make its business communication quick, proficient and never-ending. The importance of the method of communication further makes it necessary for the organization to select the best email service provider. You can merely search online to collect information about emailing services offered by many companies. Though you must assess these services and select the one that goes with your needs and budget.
Here are five significant factors on the basis of which you can compare & evaluate professional mailing services:
1) Your particular requirements
The attributes and facilities provided by an individual professional email service provider differ. Also, the facilities needed by your business will have an effect on the cost of the services. You can additionally keep away from some of these facilities to cut back overall cost. For example, you will not need an extra server space or a dedicated IP, if the rate and volume of emails are not very high. There are also definite features that are required only by large companies. So, you have to decide the appropriate communication needs of your business to evaluate the different services correctly.
2) Volume of storage space
Whereas comparing professional services, you must focus on the storage space offered by the company. These days, most organizations offer storage space of one gigabyte or more. But, you will require extra space to store old messages and large files. Most providers permit you to select from different plans. But, you have to reimburse more to get extra storage space. Thus, you must evaluate different plans provided by every company to make sure that you get sufficient storage space for every user or email account.
3) Alternative to use unusual IP addresses
It is a general practice among modern companies to advertise their products or services through email marketing. If you are planning to get new clients through email marketing, it is one of the best ideas to opt for shared IP addresses. Rather than dedicated IP, shared IPs are affordable and simple to manage. So, you can make use of different IPs for your business communication and email marketing campaign. The alternative will permit you to help in the routine business communication without any stoppage and disturbance.
4) Support for IMAP & POP
Many emailing providers support usual protocols such as POP and SMTP. But, you must keep in mind that the IMAP is more useful in meeting the newest trends in proficient communication. Also, any specific changes to the emails will right away and concurrently reflect across all other devices. At the same time, the improved security and encoding technique will make sure that your business communications remain out-of-the-way.
5) Message compatibility with other devices
Many business professionals access their email ids on different devices, involving desktops, laptops, tablets and smartphones. So, you must select the most suitable method to make the messages well-suited across different devices.
Whereas browsing the web, you will get many companies that provide free email services as well. But, you must keep in mind that that the services may not complement all your business communication requirements. Thus, you must select the best email marketing service provider that provides all the needed features without making you acquire extra expenses.