Email deliverability is the primary line of defense when it comes to making your recipients to open your emails and take the needed action. To be more precise, if the emails do not get delivered initially, then inbox vs. junk folder placement is not an issue whether or not they open your message, go through it, or click on a link inside the email.
Here are some tips to improve email deliverability rate that will help in making sure that the ISPs do not spam your message before they go to your recipient.
1. Email verification
There are a number of techniques used to verify a sender’s domain, including sender policy framework, SenderID, domainkeys identified mail or DKIM, and DMARC (domain-based message authentication reporting). It is imperative that these things are in place and arranged properly.
2. Clean your list
List hygiene is, possibly, one of the most significant deliverability practices to consider after correct email authentication. List hygiene is also something you have complete control over even if you are hosting your own email client or using a third party service provider.
3. Register for email feedback loops
If you are hosting your own email marketing program, you will have to register for email feedback loops for each of the internet service provider. If you are using email marketing services, they will help you with removing subscribers from your list who click to spam button. However, it is not adequate to just delete complainers from your mailing list. You should also be checking your complaint rate.
4. Be dependable
This is an area that is most ignored. If you deliver emails to your list periodically, you’ will have a large number of unknown recipients as people change their email ids frequently and turnover is quite considerable. Additionally, if your subscribers did not receive anything from you in last three months, they are more probable to hit the spam button because they either do not keep in mind signing up for your list or are no more interested in your emails.
5. Customer engagement
Customer engagement is necessary when we talk about email deliverability and this issue is going to play a big role in the prospect. It is not about your list size, but rather the worth of your list. For any subscribers who have not taken any type of action in the last 3-6 months, think about sending your campaigns from other IP address and make a re-engagement plan for those recipients. Keep your most vigorous subscribers separately to get the highest deliverability rates.
There is one more thing you can do to increase your campaign deliverability rate and that is to hire efficient email marketing services. These kind of services definitely help you increase the deliverability rate.