If you are thinking to start your email marketing campaign to draw customers, making a great primary impression with your welcome messages is a very significant step. That primary impression sets the stage for future relationships with your customers.
Try these three tips for a tactical welcome note.
1. Entice your customers with discount coupons
It does not take a marketing mastermind to know that customers like to get discount coupons, particularly when they get in their inbox at just the correct moment. Do not underrate a small, but powerful coupon! Even a self-effacing incentive can provide considerable results.
2. Be social savvy
Whenever doing introductions, make sure to show your new customers all the ways they can get connected with your business online.
Inserting links to your social websites in a welcome email series is an easy yet effective method to incorporate your email and social media marketing. After all, you know that these types of messages get maximum click-through rates than other mass emails. Provide new customers with a chance to look at your brand by their own and trust that they will almost certainly do it.
3. Clear confirmations
Adding a confirmation or verification link to your email can help in paving the way for long-term relationships with your email subscribers.
People who get a welcome messages show on an average 33% more engagement with a brand or company. If you want to make sure that your subscriber list is clean, you can carry on to communicate with the right people by making an opt-in confirmation.
If your company is not sending a welcome message, then do not wait any more. These types of emails are performing well above other promotional emails, with 9 times more transaction rates than other types of emails.
A welcome email is easy to ignore on your to-do list because it is not “imperative” in the same manner your latest update or product is. If you plan the time to make it this week, you can be seeing the same results for your business immediately.
You will also need an email marketing company that can welcome new customers involuntarily by using an autoresponder.
A great, strategic welcome email campaign set people’s mind very easily and gets you off on the right path.
What do you presently send customers after they sign up to your website? What do you think of these alternatives? Please share with us in the comments!