The success of an email marketing campaign just do not depend completely on the design or even the marketing message. To a certain extent, it is a combination of various critical background elements that help you increase deliverability and keep away from being marked as spam. So, here is a list that will help you get the most out of your campaign. Go through these significant email marketing rules before you hit send!
1. Do not use spammy words
Email servers and clients look into the subject lines and content of your e-mail, also look for phrases and sending methods that point to spam. It is good for decreasing junk e-mail, but it could get in the way of your genuine e-mail marketing campaign if you are not cautious about how you create your message.
2. Make an SPF record
An email gets routed through different email servers on the internet before it finally reaches to your recipient’s inbox. To make sure that your message does not get trapped in these relay or email delivery servers, create an SPF or sender policy framework record for sending your emails.
3. Use the best email service
Delivering justifiable messages to several recipients within the same company can be difficult. When these messages reach in short bursts more than a few seconds or minutes, they get marked as spam. If you find yourself in this condition, try using the best email service as it will assure you of timely and spam free email delivery.
4. Employ proper email sending methods
Use the correct methods for sending emails to a large number of recipients within the same organization. If feasible, get in touch with the company and update them of the messages so they may create an exception. Control your e-mails by delivering them over a period of time in several bursts.
5. Conform CAN-SPAM rules
In 2003, the U.S. Congress enacted the CAN-SPAM Act. So, What it has to do with your e-mail marketing messages? Fundamentally everything. Along with other things, the law needs that each commercial e-mail message should include an opt-out link and the physical address of the email sender, publisher or advertiser. So, make sure you comply with these rules!
6. Be aware of bounces
An email bounce actually means that your email was obtained by an email server for extra handling. This is usually a good thing, as it is the very last step before delivery. A bounce points out that the email server that obtained the message has sent it again for one or more causes.
So, follow these useful steps and you will be perched to get the best results from your email campaign. Or, going through some more email marketing rules will definitely help you create successful campaigns.