One of the most painful things about working online is the characteristically low opt-in rate many online mass email marketing get. Thinking about all the effort it takes to bring traffic to your chosen squeeze page, it is easy to understand the frustration many online marketers experience! The reason behind this discussion is how to make the best use of the same efforts and standards so you can create your list faster!
Here are three methods which I think reasonable and should help you increase the email opt-in rate.
1. Do not use red fonts
This can deliver a hidden message to people due to its own conditioning to affiliate red with prudence, hazard or even stop! Yes, you definitely want to bring attention through any specific words or phrases on your sign up page, but make use of oversized or italicized letters or maybe the blue color to do so!
2. Be precise
Online marketers are trained, and fairly so, to be as precise as possible when making any type of content for the web! This is most importantly the case when creating your squeeze page as you have only one aim, to gather contact details! The last thing you want to do is to perplex or divert people, but being precise does not mean leaving out significant information! You want to completely get your whole message across, so, choose your words or phrases wisely, but don’t hold back on the details!
3. Give assurance
Think about what it is that makes people uncertain to give their contact details on any page where you are attempting to create your email list! Keep in mind, you have probably sent them a very eye-catchy and generous offer with a freebie of some type and that alone should attract the majority of recipients to sign up! Maybe they are concerned with what you may do with their contact details or even wonder even if they can easily opt-out! You should address both these points and make it clear that you will not share their details and you would make it simple for them to unsubscribe or opt-out!
Thus, increasing your email marketing service opt-in rate will not only help you create your list very fast, but also save you effort on traffic creation and reduce frustration as well! So, the 3 simple tips given above are focused on sound and logical reasoning for increasing the rate of which people leave their contact details on your sign up page! It is significant for online marketers to keep in mind the level of their success based on their readiness to check and tweak and this is the best place to start! Develop your list and you will generate your income as well!