Email marketing is a very successful method of attaining your target market. It is less costly than other promotional methods, at the same time as allowing you to reach a huge number of prospective customers. Do you know about different email marketing rules that are in effect all over the US and other countries? It is significant that you take the time to inform yourself on this topic before you continue with an email advertising campaign, 36 out of the 50 U.S. states have privacy policies in place regarding email marketing strategies. There are also rules in Europe, Asia and Australia. Bigger businesses will generally retain the services of an expert lawyer, but for the small business it is generally sufficient to make yourself attentive to the law, and how they influence you.
The CAN-SPAM act was put into practice in the US to keep the privacy of email users on 1 January 2004. CAN-SPAM is the short form of controlling the assault of non-solicited pornography and marketing act. The act forbids the use of deceptive to and from headlines in the email. Marketers have to add their physical address in the email. There must also be an unsubscribe link in each email, providing the customer with ability to ask for removal from the senders list.
Internet controllers are getting much stronger on marketers who breach these laws. They impose huge fines, and in some cases, jail punishments of up to five or more years. These regulations are made to protect the users of the email services, who felt that their privacy was being dishonored as their email continued to block hundreds of unsolicited or commercial emails that were being erratically delivered, with no specific target market in mind.
Additionally, marketers who continue to deliver marketing emails to customers who have asked to get removed from their list may well decide to take legal action. This maybe very frightening. The law does, however, defend you as well. You will not be found legally responsible if a spammer has used your business as a shield, as long as you are not aware of the situation.
Email marketing is one of the best chances to keep your business in the mind of the customer, as well as supporting them to make purchases from you. However, it is imperative that you put up the regulations and stay within the limits of the law. At the same time, as many businesses do this, many do not, others just simply are not well-informed and aware of the law, and thus break the law inadvertently.
Therefore, the Internet is the best place to get details regarding email marketing rules and fair emailing practices. Make sure you check regularly for any updates. Keep within the law and your business will be noticeable and grow accordingly.