A significant growth in the popularity of mobile email today, has dramatically enhanced the use of mobile devices or smartphones. All over the place we see that people are using their mobiles in buses, shopping centers, and at work. The mobile era we are living in rotates around propinquity and the requirement for a quick response. Thanks to smartphones, maximum users are now even going through their email and social media profiles very frequently. In this regard, the target of your email marketing campaign is no longer finding out the correct time to deliver your emails or newsletters, as people are now checking their emails many times in a day.
So, if timing is not the main problem in mobile marketing, what are the key attributes we have to consider? First of all, as the content is still very important, the true physical format of the email and how it looks in the mobile phone is of prime significance. The emails are required to be modified to go well with the screen of smartphones. This involves ignoring actual large images that need the user to scroll horizontally, and as an alternative making use of thumbnails to permit the user to zoom in.
Other main strategies for mobile email marketing involve adjusting the email size so that they can load very fast. There is nothing more off-putting than staying more for a page to get loaded on your mobile, particularly if you are in a hurry. Some have said that the mobile version of your email should be effective, both in terms of its content in addition to its design. Always keep in mind to get rid of what is not necessary.
Additionally, call to action is very significant in mobile campaigns for supporting users to scroll continuously. Various email marketers say that the best location for your major call to action is in the extreme right of the screen. You should ensure that these are big enough for them to be effortlessly tapped, so that they can be clicked very easily. Several companies are now also choosing to deliver newsletters in the form of a solitary vertical column with big, attractive logos.
At last, in order to keep a record of how users are replying to your emails, use of analytics is suggested for your emailing campaign. In this way you can see what ratio of emails are opened and which regions of your email get maximum clicks.