In the last few years there has been a huge growth in the number of mobile phones able to handle email in a proper way. There has also been an enormous growth in terms of the number of people that are involved in that kind of email. It is so significant to have a mobile email marketing campaign. The good news is that the requirement for mobile campaigns is due to suitable email tools and attributes. Not every mobile device is well set, but the people that are using their mobiles for email marketing, most probably have devices that are well-matched. Most people who participate in mobile browsing and email are using iPhone, Android or Blackberry phones. You may consider that these devices are highly developed that the issue of email layout and content for mobile phones is more of a non issue, but it is not that easy.
There are two major challenges in mobile emails. An ever growing portion of the emails you deliver will be read on mobile phones. Even though they are good at handing out the messages and HTML content, they have some problems.
The primary challenge is email design and styling. Some devices routinely alter sizes of fonts to help the receiver in reading. It will raise small fonts to a larger comprehensible font that is more suitable for the screen size ratios. Going through an email on a phone or tablet screen is much varied than glancing it on a desktop; so there is still a design issue, simply because of the size difference.
The second issue is about being mobile. People usually check their email with mobile phones, they are on the go, hence the term mobile is used. The point requires to come across evidently and fast with mobile friendly links to sites so they can follow with a call-to-action right then and there. Mobile email users are found to expend more time with an email as they are not tied to their sit; they can go through it anywhere, anytime. But, they are not more tolerant of high frequency emails as they get alerts or notifications all the time they get emails. To make things even more sophisticated, you should not put all mobile users into a single category.
These things sound like big problems, but there are various methods to deal with these problems. You can attempt to segregate mobile users on your list and deliver them on a mobile, particularly design emails for the devices they use. Some methods of finding out and categorizing these users involve: suitable option in the sign up form, for example, check here if you go through your email on a mobile, subscribers’ choice, and reviewing your subscribers. The issue with that approach is device constancy. They most probably do not only read email on a mobile or only on PC, it is almost certainly a mixture of both. The alternative method for this situation is to create email messages that display effectively in all forms. It really covers all your bases without having to classify people into partially functioning groups. You are required to design your email to work well across all platforms, and to have mobile friendly emails of the landing pages from the hyperlinks in your emails.
So, it is significant that you think about your mobile friendly subscribers when making your email content and message.