HTML email is an email that is configured like a web page, using attractive colors, images, table columns and hyperlinks. Consider any newsletter that you get from a company. That is most probably what this type of email seems like. It converts successfully in mass email marketing tests almost all the time.
Here are some mistakes you should avoid when coding HTML messages:
1. Employing a WYSIWYG editor to create your emails
Certainly, you can make the look of your message attractive in DreamWeaver or FrontPage, but what will it appear like in as an email communication? The code developed by WYSIWYG editors is normally not very clear and can create havoc on your outline when presented in different email clients. If you intend to deliver HTML email, you should gain a little bit knowledge of HTML language to make sure your code is clear.
2. Making use of qualified paths with images
If you apply a WYSIWYG editor, it is significant to look into it. Most editors will involuntarily create a relative path for your graphics, working on the graphic from your C: drive. Unluckily, when you see the message on your own computer, you would not see the mistake as the image will be shown perfectly well for you. Make sure to use correct paths and call your image from the web server.
3. Inappropriate CSS
Various email clients have inadequate CSS support, and most will not indicate an external style sheet. Also, due to some clients strip out the heading tags, all styles should be distinct below the body tag. Multifaceted CSS, such as placing with divs, should be ignored. Best results can be achieved when using inline CSS, and using it carefully.
4. Inserting scripts, videos or activeX
Because of safety issues, email clients do not deal with embedded objects – they simply exhibit the object like a broken image. And, Outlook 2007 will pay no attention to the object overall, so your recipient will not at all know it is there. A great work just about is to take a screen shot of your object and link it to the online edition.
5. Not coding the text version
Even if your recipients have asked for the HTML version of your email newsletter, it is significant to develop a complex MIME. Some email clients think about HTML-only emails as spam. They look for a complex MIME, and if the text version is misplaced, the message gets a few spam points. And, if your recipient checks his email in his PDA, the email client will almost certainly way out to the text display.
6. Not using sufficient text
It is significant to have a proper text and HTML ratio to ignore activating the spam filters. And, you should never create an email that is one big image, as this is the best method to end up in the spam box.
So, making use of HTML in your email marketing campaign, definitely helps you in effective business promotion. I hope, these tips would help you make a successful campaign.