Recipients will definitely go through and click on your emails if you provide them with something actually helpful. Thus, you should not be concerned too much if your newsletters are not getting the response you need. You should just concentrate on making informative and interesting content for your newsletters. However, the design of your newsletter also plays a main role in finding out the effect of your efforts.
So, what are the things you require to take into account when designing an email newsletter? Here are five rules that can change an ordinary newsletter into a highly successful one:
1. Use responsive design method
Recent studies show that seven out of ten emails get opened on smart phones, and eight out of ten mobile users remove the email immediately if it does not fit into the screen correctly. It is significant that you use media CSS to make your emails active. This will help your email become fluid and adjust its size as per screen size of any mobile phone.
2. Make use of CTA buttons
Your email newsletter is inadequate for your business if it does not have call to action buttons at proper place. But, what will you do if it is very long? Will it mean that the recipient need to scroll all the way? There is no problem if you repeat your call to action buttons more than once. You are required that your readers must click on them, and you have to try your best to get the desired outcomes.
3. Go for a modest design
If you think reasonably, then you will find out that eight out of ten email recipients just scan through the emails. This rate would be little higher when it comes to smart phone users. So, you need to ensure that your email newsletter not at all gets stuffed with excessive content. Your newsletter should have sufficient white space, with only the most important information written in small sentences.
4. Provide scan-friendly reading
Email recipients generally scan though newsletters. Therefore, you are required to ensure that your email design is simple to scan. You have to divide the email body into appropriate parts. Always keep in mind to use the bold, italics, underline and numbering options, along with easily legible font and colors. A quick scan and a proper pecking order will force the recipient to go through your email.
5. Bound the number of choices
You always need your email recipients to come to an exact conclusion. But, how will they make a decision if they have a lot of choices? If you make your subscribers think continuously, then they will become aggravated very soon and press the exit button. So, give them only the most significant and helpful choices, and assist them in coming to a definite conclusion.
So, these were the five design tips for creating highly successful newsletters. Do you have some more to discuss? Just share your views with us.