Free email marketing is a large part of creating your business’s online marketing presence. By using this kind of online marketing tool you can make lists of recipients and convert them directly into capable leads. You can market your product or service as collecting data you can afterwards divide to discover more about your product’s response in the market, the habits and activities of your recipients, and coarse data on how your email marketing campaign is performing.
But, what if you are just beginning, maybe with only a very less budget? You have got a lot to use up your money on when you are just starting out your business, and marketing needs only the nominal part of a capital budget. Providentially, you can involve your company into email marketing for free, although with some exchanges.
While selecting a free email marketing service, the necessary rule of thumb is the most attributes with very less shortcomings. The most common shortcomings are either a decreased feature set or a limit on the size of your email list, a number of emails you can deliver per month, or both. That means your selection will be the best email marketing service that has all the features you want and permits you to access all of them in the free version, whereas requiring a suitable recipient or volume limit; at least for the moment.
Here are some significant features, which you should look for:
1. Personalized email editor
It should be a confined or web-based WYSIWYG editor that allows you to make your emails, newsletters in both text-only or HTML format. It should come with different templates as such possible and facilitate you to personalize the templates that you select. And, it should allow you to create an HTML-based email without you essentially have to understand how to code.
2. Email deliverability features
The biggest risk with email marketing is having your messages marked as spam. That will get you blacklisted with most internet service providers and spoil your campaign. Your e-mail marketing tools must provide methods to protect against this. Sometimes the service provider holds it on their end, essentially automating the procedure for you, or the software will have DIY features that allow you to assess your e-mail content and performance to ignore a spam tag.
3. Reporting & analytics
Just sending email blasts into space does not bring about very much if you cannot check where they go and how they are obtained. The best email marketing packages provide a stack of analytical tools that allow you to subdivide your recipients by routinely defined demographics, check their behavior after they get your email, track the success and breakdown rates of your campaign, and even observe how your email campaign is executed against or with your other marketing proposals. Incorporation with Google Analytics is a significant call-out here as that is a well-liked and completely free digital marketing analysis tool that has become something of a baseline regulation.
4. Customer support
Ensure that even if you are using the free email service that you are not being denied efficient customer support. Just make sure you will be able to get the help you require.
Therefore, hooking up with customers today means getting into online marketing in some way. It is an obligatory part of any successful email marketing campaign.