There is a good deal of mass email marketing metrics and it is essential that you are sure in cutting through to the metrics that matter a lot, and how to use them to increase your email marketing campaign performance.
1. Email delivery rate
The delivery rate is generally derived from how many emails were primitively delivered minus the emails that were bounced back. Makes good sense isn’t it? However, it gives no further suggestion on even if the email was removed instantly by a spam filter, or redirected into a spam folder. It is significant to keep in mind that email clients such as Gmail have the capability of identifying and labeling familiar communications as spam without ever notifying either the sender or the receiver.
Email bounce rate is just opposite of delivery rate, although it is generally split up into hard and soft bounces. Hard bounces are being delivered to an email id that does not subsist; like delivering an email to a totally fictional id. If the domain or recipient is not identified, the email will be recurred to the sender. On the other hand, soft bounces can occur for a variety of reasons like when the recipient’s inbox is loaded. This does not occur very frequently these days except in the cases of free services such as Hotmail and Yahoo mail.
3. Opt-out rate
There are many reasons why people opt-out from email marketing lists is down to how you got their email id in the primary place.
4. Email open rate
The email open rate is quite a deceptive metric, you should use it carefully. It does not show you how much prospective customers are interested in what you have to provide, and it is definitely no signal they are a docile nudge away from really clicking through to your website.
5. Email click-through rates
This metric begins to give us some strong insight into how much the target audience is involved in your product or service. It is generally a signal of how saturated the email marketing is in your selected industry, and how trustworthy customers are within that type of market.
The term email conversion is not needfully restricted to getting a sale online. It can mean any target that you describe as a secured juncture of client engagement: email signups, advertisement downloads, calls in to the business, they are all conversions to different industries. Most ecommerce businesses will think straight up purchases as conversions, and email marketing is the best method of increasing sales and revenue.
Therefore, for running a successful email marketing campaign, you have to track and find out above email statistics. So, finding out these metrics will permit you to enhance your email marketing campaign and obtain better results.