Successful email marketing has become the most popular term for today’s online businesses. Promotion by email attracts new clients, keeps present ones, up-sells, cross-sells and reduces costs. Like with any other promotional campaign, a successful email campaign can be obtained with certain planning and using proven strategies.
1. Create your own email list
Successful mass email marketing is the outcome of creating your own email list of customers who have particularly asked for more detail from you. This is done through the method of opt-in email marketing, where customers request to get emails from you. Make it simple for people to opt-in to your list by only asking for an email id. You do not require their name or any other individual detail for them just to opt-in to your list.
2. Use an email autoresponder
A successful email campaign needs trustworthy email marketing software. As your list grows, you will have to automate the method as it will not be possible to maintain your list manually. An email autoresponder allows you to collect email ids on your lead capture pages or from website visitors by means of a sign-up form. From this you can create your own targeted list.
3. Make an attractive lead capture page
A lead capture page is a webpage made to develop opt-in email ids from potential subscribers. You bring your targeted traffic to your lead capture page. The page will involve an opt-in form that is linked to your autoresponder. Your lead capture page design requires to appear clean and professional and apparently show how your product or service can solve an issue or offer something that your target audience require.
4. Give something valuable for free
It is improbable that anyone will give you their email id without anything in return. To support visitors to give their email id onto your lead capture page, you can offer something valuable for free, such as report or video. When a user enter his details on to the opt-in form, your email autoresponder will significantly email them the product detail that you are offering for free.
5. Develop a strong relationship
It is imperative that over time you get involved with your list and get them to understand, like and rely on you. If you do this properly, you will drastically improve your sales. Do not just keep delivering many adverts or marketing messages. Send the people on your list daily emails, with actually useful, free detail. They will soon start looking forward to your emails, and to rely on your views and advice.
Overall, success in your business email marketing campaign is mostly about promotion and the best marketing can sell an ordinary product, but pathetic marketing cannot sell the best product.