When someone signs up to your email marketing list, there is no assurance that they will stay on your list everlastingly. An email campaign may very well be a cost-effective and quick method to interact with your client base, but you have to work really hard to keep customers on your list and involved in the emails that you deliver them.
1. Email frequency
There is no correct or incorrect answer on how frequently you should deliver emails to your list for a successful campaign. The main problem for effective and best email marketing service is to be pursuant with your emailing and do not just email for a while most of the time and then flood them with emails everyday for two weeks, just because there is a sale or promotion. Since you are offering value to your customers, there is no speculation why you cannot email on a regular basis.
2. Always offer value
Trustworthy and genuine product reviews are things that the people on your mailing list will like to go through and hear about. Do not make it a strident sales pitch about a new product, but rather give your thoughts on how the product does, or does not live up to your anticipations. If somebody emails you asking a query, always answer to that person on an individual basis. You can then develop an email marketing campaign based on replying that query for your entire list, as they could be troubled with the same issue.
3. Be accessible
An effective mass email marketing campaign will reply to the questions or issues that are provocating the people on your email list. The only method you can find out what these issues are is ask the people on your email list. Of course, the bigger your list becomes, the more challenging this will become so you have to adjust your business model and outsource some of your projects. If you take the time to help other people, your status will begin to disperse and you will have more people who will want to be on your email list and who will purchase your products.
4. Be genuine and obvious
When your recipients feel a link to you it means allowing yourself to be perceived as human. Your recipients will like it if you are genuine and obvious with them.
Overall, effective email marketing is all about developing relationships with people, so do not think that you cannot create mistakes and share them with the people on your email list. Generally, it will attach you to your list even more and you will be known as a real marketer within your market niche.