You have heard the term email marketing many times, but you won’t understand what actually it is? Email marketing is the process of sending the bulk of email to a large number of audience at a time. We have seen that number of informative emails are delivered from various companies or organizations. It usually includes advertising, request to business, sales and is meant to gain a goodwill and trust among targeted customers. Email marketing enriches business growths, communications, targets specify key markets with environmentally friendly and low-cost technique. The process of email marketing companies presents more opportunities for your business and helps to get a better return on the investment.
With the help of this medium, you can quickly provide details without the need of print documents, television or radio or high production costs. We thankful to Email marketing software where we can create our email id’s list that helps your business thrive. On the other hand, there are four types of email marketing which are used by organizations for mass email marketing. Let’s find out the names.
- Email Newsletters
- Acquisition Emails
- Transactional Emails
- Promotional Emails
The email newsletter is an effective and a popular marketing tool that has various useful functions. It gives information about products, reminds you about services and helps you to build a healthy relation with subscribers.
Acquisition Emails has a good way to driven the revenue and makes acquisition efforts on the people who have expressed their interest in your offers and deals.
Transactional emails are a type of email marketing that sent to facilitate transaction and account details between the sender and the recipient. Some other worthy sources of sending transactional emails are to provide updates of the account balance, app error alerts, password reset alert, purchase receipts & weekly manifests.
Promotional emails are created to drive the sales or for the announcement of new offers and discounts on a specific product and services. These promotional offers are also a great way to encourage existing customers to try something new.
The above-mentioned email marketing types can be sent to the purpose of enhancing the customer’s loyalty and maintains merchant’s relationship with the old consumers.
So, here we are sharing few key benefits of Email Marketing:
- Email Marketing is targeted because it ensures that your audiences receive email in their hands only. This process is simple because we can customize our message for each customer, fostering a higher conversion rate.
- As compare to traditional mails, email marketing is cheaper, faster and low-cost effective medium because traditional mails required a lot of time for producing the artwork, addressing, printing & mailing.
- Email Marketing increases brand awareness, with one single mail sent to the consumers. It will expose your business and brand.
However, if you haven’t used email marketing for your business, now it’s time to use because email marketing is a shareable, measurable, credible and cost-effective tool. You can get best email marketing service by Alphasandesh.