Holidays are among those days out to be the most profitable and effective time every year. As per the data stated by American experts, nearly three in four purchase done during the time of holiday season is based on desire.
Email marketers tend to make the most of the holiday quarter to generate more leads and convert them into customers by new innovative ideas and strategies. During the holiday time, email marketing campaign is like walking on ice; your one wrong step may lead your brand in deep waters.
Some of the best marketers in the industry begin their planning for marketing strategies a month early. Any mass email marketing campaigns planned and sent without improper planning can create other problems too.
2. Avoiding content agenda
Email marketing services are all about delivering relevant information about goods & services to subscribers and foster them enough to convert. The holiday season is a very good time to launch or promote new products and services.
3. Unattractive Email design
Likewise, poor email marketing planning as discussed; You need to create your email more colorful attractive to catch readers attention being the holiday quarter season! Go for email templates in which font is not visible owing to the same background color, isn’t that a terrible design.
4. Email only with image and without alt text
Another biggest mistake that email marketing company commit is having an email with a single image included a hyperlink that takes you the third party’s landing page. It is no worse if you don’t add an alt text to your image your all efforts going down the drain!
5. Clean Email list
No email advertiser can pride on having a squeaky-clean messaging list. As indicated by an investigation, email databases rot normally by 22.5% consistently. Attributable to the occasions being very near each other, the sending recurrence of your messages might be impressively high and if a few your vacation messages are skipped back, it can altogether harm the deliverability score. Rundown cleaning is consequently an absolute necessity.