The holiday season is just ending down, and email marketers are watching for every possibility they can draw on to make their New Year’s proposals stand out. While we can’t promise opens, we can offer users a few data-driven tips and tricks that just might boost your chances of success in the inbox. And all the email marketing companies help you in the success.
Here are four emailing advice your company can extend now and put to use in 2018:
1. Perfect your subject lines
Subject lines are one of the most challenging things to get right. Marketers like them to be long and perfect, but readers like smaller and punchier. In case, according to our 2016 holiday period data, the subject lines with the most opens were only about seven words long. For 2017, that number was four.
This doesn’t significantly mean that four words are greater than 10 in your particular email marketing services, but it does mean the quality of your subject line is what matters. In Short, Try to write small and unique subject lines.
2. Respect the reader
Take some time and think what your subscriber’s own inbox looks like right now. If you really thought about it, it probably looks busy, with a lot of unread emails making fantastical vacation season offers. It’s tiring for your reader, the subscriber. Your email will fight to stand out in such an atmosphere.
Giving your readers options even a cool-down time until after the holiday season communicates that your company actually values its subscribers and wants a long-term connection with them. It also gives you the chance to nurture quality leads, boosting the likelihood of a buy from an interested consumer.
3. Curate your lists
Engaging with your readers is also an excellent opportunity to keep your lists up to date with the most interested subscribers. This gives you with the opportunity to know and culls low-quality leads, such as subscribers who have never communicated with your emails.
4. Relevance improves engagement and conversions
You must be relevant. Inboxes are already cluttered. Don’t add extra to the noise.
A relevant email earns permission to sell. If you’re not sending relevant and personalized emails, you’re wasting your time. Though it’s easier to convey batch and blast emails and it’s tough to build deeply personalized emails. But I can tell you that deep drives engagement.
Always remember that in email marketing, relevance is more important than creativity or cleverness.
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