5 Reasons Your Emails Get Rejected


There are numerous ways of marketing that can be used for our small and medium-sized businesses. One of the most effective tools is Email. It is not just highly expensive but is readily available. Your emails should be helping in building trust and sales growth. Often, the use of mass email marketing tools is getting the attention of marketers as it is the most appropriate way to market your brand. However, research shows that there are 3 times more email accounts than Twitter and Facebook.

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A common problem with sending emails is its refusal. There’s nothing more regrettable than to check your messages just to locate that annoying email from the previous evening to get back into your inbox for a second round. Check out 5 common reasons emails fail to perform as hoped by email marketing companies.

1. Your Subject Line-

Your reader involvement with your mail begins before its opening with the subject line because subject line is your first impression. A great deal is riding on these 50 characters or less. Some classic subject line doesn’t includes ALL CAPS, excessive use commas, exclamation and of course mislead messages. The subject title “Warning “or “Re:” may get read but it won’t earn you customers.

2. You Content-

You should keep in mind that your content must be interesting, engaging, provoking ideas and solutions to retain people’s attention. The recipient finds time quickly to read your email. Therefore, a content must be short and up to the point. Provide a link to a page where the recipient will learn more.

3. You advertised a bigger, better, or cheaper version-

Don’t overstate your tallness in your web based dating profile, and don’t make false guarantees in your messages. Is it true that you are an auto dealership? I’m in the market for an auto! In any case, don’t assert your arrangements are “rare” in the event that you’ll be holding precisely the same one weekend from now.

What to do: You’re searching for a long relationship, not a one-night stand. There’s no compelling reason to publicize your difficulties, yet in the event that you highlight qualities you don’t generally have, your client will in the end discover.

4. You brought up money too soon-

Emails are not the medium to ask for a sale. Many of us read emails when we’re rushed, busy or waiting in line for order, which is why an email is a great platform to build customer relationships or to tell them about your product or deals. Try not to address your greed – address their requirements.

5. You over shared-

People are not interested to know how you’re remodeling your building or how your company has thrown a celebration on its first anniversary. Save these kinds of updates on your social media pages or blogs. The email should be entertaining and interesting to people who aren’t invested 100% in your brand.

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Avoid 5 things: If you want to earn more profit via Email Marketing Campaigns


While email marketing is still one of the most well known digital marketing channels available in the market when its done right. Email marketing is an act of sending mass email marketing messages typically to various group of people. The motive behind bulk emailing is to build trust, brand image and provide latest information & updates regarding offers and discounts.

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This leading platform needs a strategy to start Email marketing campaigns to build relationships with prospects, gather important data with the best communication. To create, execute and maintain effective campaigns, you must play close attention to your target audience.

So, in order to boost your revenue and profit at a high level, I am sharing 5 things you must not do at all cost if you want to generate maximum results from the running Email Marketing Campaigns.

1. Don’t send emails on public holidays or weekends:

We often don’t check our computers or emails during the weekends and public holidays, as we prefer to spend time on an outing with friends and family members in such cases emails that you send out will not get read. Therefore, I would advise email marketing companies not to send mass emails during holidays time, in my own personal opinion best time is from Monday to Thursday.

2. Don’t send emails without testing all the links:

Before sending emails to various audiences that have some links in it, you should always click on the given links either it is working or not. Simply if you’re links are not working your subscribers have no way to make purchases and your deserving income will not be made from buyers.

3. Don’t be too aggressive while selling:

Just because you have access to send emails to your subscribers (after they confirmed to receive emails from you) does not mean they tolerate your aggressiveness to purchase the product. So, keep in mind not to force someone for selling advertiser products and services.

Remember, your subscribers have even a right to report your mail in spam box or block your mails for the lifetime.

4. Don’t write much information:

When it comes, what type of email creates interest in viewers eyes is a difficult task. You should always send them a combination of promotional and informational events, don’t bombard them with an overdose of details or information.

Doing so will kill curiosity of the reader and they will soon get fed up by your mails that lead to sales discrimination.

5. The Misconception of fact:

Many companies offer bulk email marketing solution, especially to new marketers who have a misconception that if they want to generate more sales they should have a huge list of subscribers. However, it is not true, highly responsive subscribers will take action immediately after the sending of email.

So, all you need to make a list of not just highly targeted interested people whether the subscribers are interested in the niche that you are in.

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