4 global trends Email marketers require staying on top of in 2017

As we pass from one year to the next, the heart of (email) marketing continues to be the same. It is about rendering customer-centric practices. For email experiences, this is the mantra of right message, right person, right time. The closer you get to this the better the outcomes each year. This is simple to say but has been astonishingly hard to deliver. Broadcast email has been so useful because of the high cost and limited accuracy of solutions to get the right message, right time and the right person. That’s breaking, but don’t drain your broadcast activity just yet.


Trend 1 – Targeting

The best brands will be seizing behaviour across channels using it to enhance customer targeting. The channels in which a brand’s customers are active is brand particular, but in most cases, that means email clicks, App activity, website browsing, mobile, telesales and purchase behaviours.

Catching user interests with preference centres is dead in all but a few specific cases, or used as a last channel recovery attempt as part of an unsubscribe opt-down. Email marketing companies not using behaviour in 2017 will be turning into brands stuck in the past.

Trend 2 – Automation

Rather than shifting to automation, brands should be supplementing current email activity and merging in automation programs to complete the broadcast activity.

In fact, many of the brands already have components of automation incorporated into their email marketing software  and they will be adding to this in 2017. But due to natural limitations in email automation, nobody should be considered stopping the use of using any broadcast.

The best trigger points for automation are those which show high intention for conversion and happen with right frequency. For example, someone adding a product or commodity to their wish list could be an excellent trigger point, but if your customer base almost never does that then such a trigger point has a very little value.

Trend 3 – Data regulation and privacy

It’s clear that regulation is going in a single direction only, worldwide. Permission is becoming stricter; what marketers can do with data is going to be more tightly regulated in coming days.

In Europe, the General Data Protection Regulation (GDPR) is agreed. We can soon expect to see privacy regulation changes too, as it needs to continue in step with data protection.

The ICO has validated that GDPR will be adopted, as implementation is needed before the Brexit timetable. Even after a Brexit has been achieved any brands marketing into the EU will need to follow GDPR. The long term worst case for brands could be following GDPR for EU residents and different regulations for the UK.

Trend 4 – Email creatives

A few brands have experimented with pushing the envelope of email design, such as making hamburger menus, carousel type elements,  and interactive features in their emails. Often they are called interactive emails.

However, it’s far from clear whether this is really a good thing. Some of the design innovations in 2016 are doubtful in value. There are clever designs that make it difficult to access content by needing extra clicks to see all content, whereas a simple linear design showing all with scrolling would be better.

For even more thoughts on email marketing campaign in coming time, keep visiting us.



How To Promote A Business Through Mass Email Marketing

mass-email-marketingEmail marketing is one of the advanced marketing methods present on the web. With it, your business can reach a large number of prospective customers on a comparatively small budget. It is also beneficial due to the fact that an email campaign can be traced with complicated tools that give a complete analysis of the ROI.

1. Find out how much amount you want to expand and what demographics you will target to reach. Think about your budget and what kind of people will be involved in your business.

2. Choose an expert company to deal with your mass email marketing. Try to find a company with good status and many years of knowledge.

3. Work out on your ad. Even if you come to a decision to use text or images, make an ad that best exemplifies what your business is all about. Keep in mind that with email marketing, the prospective customers will most probably look at your commercial ad only once, so make sure that your ad is attractive and involves all the required information.

4. Confirm the deployment of your ad. Ensure that the ad is going to the demographics of your preference and that the whole email marketing campaign will be within your budget.

5. Check the outcomes. There are a lot of companies that have developed tracking software, but there are many third party software available to help interpret the results of your campaign. The better you check the results, the simpler it is to find out even if your email marketing was successful for your business or not.

6. Always circumspectly check your ads before deployment; as if there is an error, it would be difficult to get a refund. So, you should not check only for typing errors, but also make sure that all links are working properly.
Make sure that any email marketing company you hire is authorized because there are a lot of cheat businesses in the field of email marketing. If the deal appears too good to be true, it almost certainly is. If you use a bad company, not only your email marketing campaign would likely to get failed, but it could also land you or your business in a problem.

Therefore, a good mass email marketing campaign will give you the chance to meet with a large number of people all over the world. But, this chance is not only available to you, but to various others, so there is a ferocious competition. Create your message in a different way, with a human touch and not instinctively. Thus, you should apply the techniques explained here for getting what you offer. If you do this, you will be notified in the crowd.


How An Email Marketing Company May Improve Your Business


As email marketing has been used for several decades, it is an excellent method to promote products, services and offers. And, it still maintains its significance as an amazingly efficient method of presenting itself as a great marketing tool, which allows businesses to successfully promote a specific range or a massive amount of services, in spite of the industry. A mass email marketing company must have the proficiency to produce and deliver the correct solution to obtain optimum results for their customers and luckily there are a number of experienced companies operating across the world today, giving high quality services for organizations whether they are large or small.

Though it is far from the reality, with emails giving a big marketing potential that not only intend particular groups involved in getting daily updates, but from those who may get an email outlining a particular promotion and select to impulse buy. Just the cost of an email, which for any business does not need to cost a fortune, all a business needs the right company that provides bulk email server for sending a large number of promotional emails.

With various providers out there, it is significant to choose the right email marketing companies to match your preferences. A team of specialized people work proficiently to promote your products, services, special offers or any kind of promotions you may have or wish to promote to present customers who have chosen your email marketing service and additionally, prospective customers who may find your email interesting. The work behind any emailing company is to find out the potential of a specific business in question.

Obtaining a plethora of prospective customers who will assertively subscribe for email newsletters, offers and a lot more, an appropriate email marketing company will make a plan to match your marketing requirements. In a complete and swift movement to get total satisfaction from the customer, the right marketing expert will be capable of easily differentiating between the different methods of marketing a launch, product or newsletter, to go with the particular requirements of the company at that particular time. This could be regular, targeted at a particular niche market like finance, loans, toys and apparels, etc. All use a productive amount of email marketing to put their message across to those involved in getting a weekly, fortnightly, monthly or regular subscription. So, find out the right potential of a quality marketing campaign using a broad range of email formats with an authentic service provider today and see your marketing success will take you to newer heights.

Significance Of Email Solutions In Online Marketing


Those days are gone when any business used to spend all their money on any particular marketing campaign. In the present situation, making use of different advertising or marketing techniques is the favored choice. Doing this helps in improving the benefit that one can get from their marketing services, but that does not mean that the companies should expend their money on various expensive marketing campaigns. They should use promotional services which are affordable, but gives the best result. One such very helpful tool that has been found to very effective in the delivery of quality promotional emails is the use of the bulk email marketing solution.

Email marketing solutions are one of the most successful methods of targeting customers who also have an existence in the online marketing world. This type of email services can also be used for notifying the present customers of the incoming products or services of any company. Apart from that email advertising services can be used for various purposes. The best thing about these types of solutions is that it not only can persuade the new customers, but also helps in keeping the old customers of the company. These customers when sustained with other services or products can play a major part in improving the overall fortunes of the company.

But, making use of these solutions would not be sufficient. One has to be very cautious in finding out that the company whose services they are using is already very knowledgeable and expert in doing that. It is because email marketing is not as simple as it appears. It needs years of data collection and quality content by which anyone can be targeted.  It is this data, which identify even if any customer is in the need of your products or not. If the customer is not at all interested in any of your services and products and you are flooding his in-box with your marketing emails, then you will be doing more damage to your status than good. You are also troubling yourself with the action of the service provider. That is why using an email solution from any trustworthy email marketing companies is very important.

Improve Your Online Business With Bulk Email Service

Marketing products and services online has become the regulation of any business enterprise or fast growing company. Bulk email service has become a significant tool to improve sales and customer relationship at the lowest cost. If you are thinking to use email marketing, then there are various software in the market that can give assistance. Current ingenious findings about online business, mass emails, including online marketing methods have observed a key change when compared to different sectors. The main reason behind this is the compliance of the platform and different options that are available in the market based on diversity of viable services.

email-marketing-company Continue reading

Boost Your Marketing Efforts Using Bulk Email Server

Bulk Email ServerDo you have an online business and use email marketing to promote it? But if that’s not working properly, then you should reconsider your email marketing strategies. In fact, if you have not started using bulk email server for promotional purpose, then think about it. This is somewhat that can take you into online prominence within a short duration of time.

Continue reading

Features To Consider While Using Free Email Hosting For Business Marketing

Free email hosting in India and other countries is getting a lot of importance. Various businesses are going for hosting services as it is very affordable and convenient. It is known to be better in terms of dependability, safety, cost-savings and other attributes in the long run. Specialists say that it is a very good option as it provides a simple migration between the same environments. Furthermore, the technology of free email hosting services provided is complicated and mature, giving huge dependability in services and helping with unproblematic management.


Continue reading

Email Marketing Company: A need for all modern businesses

Email Marketing CompanyThese days, competition has reached at the top position for all businesses and to cope with it, each business has to embrace high-level marketing strategies. Many businesses make use of different marketing techniques and strategies to deal with such aggressive competition and among such tactics, the most extensively used is mass email marketing. It is an extensively used strategy, which is used to improve the sale of the business. This is the best method of promoting any product, service or organization.

Usually, the online marketers send out e-mails either in text or in images to different email addresses and when the receivers are paying attention towards the content which can be linked to a product, service or organization, they click on these messages and redirected to the landing pages of their business sites. The industrialists can look up their business with email marketing company by getting different benefits like enhancing the website traffic, improving your product awareness, leads and sales.

Continue reading

Brand Promotion Using Free Mass Email Services

Advertising and promotion is necessary for every small, medium or big organization. This is due to the people who are not aware of the occurrence of your product or brand, unless the appropriate promotion is not done. One of such services is e-mail marketing, which saves you much time and efforts, as you need not to deliver an e-mail to each and every customer separately.

free mass email services, mass email marketing, free bulk email marketing, email marketing companyAt the present time a lot of businesses are using free mass email services to enhance their sales. In fact, you can leave a big impact on your customers if you communicate with your users via email. Many companies deliver newsletters to let their clients know what the new events are going to happen in their business. They can also use mass email services to provide customers with updates on their sales events. At times this kind of marketing can embrace the use of discount coupons that can be delivered to customer’s email id as well. All of this information can be used as a method to attract customers to come back to your online store and purchase your products or services.

Continue reading

Grow Your Online Business Through Reputable Email Marketing Company

Email Marketing CompanyEvery business at current stage cannot rely on the conventional marketing of their products or services. These methods, such as print and electronic media advertisements are not useful in the present world you deal with today. Thus, increasingly more businessmen opt in to marketing through emails.

There are many benefits of e-mail marketing such as if managed correctly, it can help a business holder to constantly deliver the accurate content to the perfect customers to get higher response from them. You can get customers internationally and boundaries will not be a problem on your part. Quick responses from your customers are also feasible because the system is interdependent. This can further increase their interest in any of your products or services. Continue reading