If an email marketing campaign goes wrong, it is not always the mistake of the message. A good message cannot be interpreted if an email is not being opened. That is where the subject line comes in picture. Recipients have innumerable emails to deal with in an average week. They do not have time for email that looks like spam or sounds just boring. In email marketing, just as in conventional marketing, you have to hook the reader instantly.
Email subject lines are essential for the success of email marketing campaigns. To ignore having your messages dumped directly into the trash bin, you should use a subject line that is both provocative and clear about the intent of the email.
A good subject line takes time to be made. Make sure that when creating your marketing email, you leave yourself sufficient time to make a great subject line. If probable, you should also have time to check the subject line.
Email marketing succeeds or fails on the basis of email subject lines. Before delivering your email marketing messages, read the below tips.
1. Be relevant
Keep in mind that most email providers only show fifty characters. If you make a lengthy subject line, most of it would not get read. If the really significant part is not at the starting of the subject, recipients will not see it and open your message. Have a clear call to action as well. Obscured messages will not get interpreted.
2. Convey your message properly
Email marketing is like every other type of marketing and it needs to underline what your business will do for the customer. Your subject line should communicate why the customer will benefit from opening your email. Some good phrases you can include save time and save money, but do not excessively use words such as free or other hard sell text – the message will appear like spam and may even get obstructed by email filters.
3. Add a question
Questions make people inquisitive. Some marketers also think that questions sound like something written by a co-worker, making email more probable to get opened.
4. Customize your message
Use your organization’s name or the name of an actual person as the sender and do not shorten your organization’s name. Other than, the message could appear as spam. In the email, use the recipient’s name and text that sounds colloquial. People are far more probable to reply if they feel they are being addressed as singles.
5. Develop trust
Do not misguide or overpraise in your email subject lines. People will think negatively about your company.
Overall, to measure the effectivity of your subject line, try a few different ones and find out what the response is. For the test, you can use a small part of your email list or a few acquaintances. When you find out what works effectively, use that in your email campaign.