While email marketing is still one of the most well known digital marketing channels available in the market when its done right. Email marketing is an act of sending mass email marketing messages typically to various group of people. The motive behind bulk emailing is to build trust, brand image and provide latest information & updates regarding offers and discounts.
This leading platform needs a strategy to start Email marketing campaigns to build relationships with prospects, gather important data with the best communication. To create, execute and maintain effective campaigns, you must play close attention to your target audience.
So, in order to boost your revenue and profit at a high level, I am sharing 5 things you must not do at all cost if you want to generate maximum results from the running Email Marketing Campaigns.
1. Don’t send emails on public holidays or weekends:
We often don’t check our computers or emails during the weekends and public holidays, as we prefer to spend time on an outing with friends and family members in such cases emails that you send out will not get read. Therefore, I would advise email marketing companies not to send mass emails during holidays time, in my own personal opinion best time is from Monday to Thursday.
2. Don’t send emails without testing all the links:
Before sending emails to various audiences that have some links in it, you should always click on the given links either it is working or not. Simply if you’re links are not working your subscribers have no way to make purchases and your deserving income will not be made from buyers.
3. Don’t be too aggressive while selling:
Just because you have access to send emails to your subscribers (after they confirmed to receive emails from you) does not mean they tolerate your aggressiveness to purchase the product. So, keep in mind not to force someone for selling advertiser products and services.
Remember, your subscribers have even a right to report your mail in spam box or block your mails for the lifetime.
4. Don’t write much information:
When it comes, what type of email creates interest in viewers eyes is a difficult task. You should always send them a combination of promotional and informational events, don’t bombard them with an overdose of details or information.
Doing so will kill curiosity of the reader and they will soon get fed up by your mails that lead to sales discrimination.
5. The Misconception of fact:
Many companies offer bulk email marketing solution, especially to new marketers who have a misconception that if they want to generate more sales they should have a huge list of subscribers. However, it is not true, highly responsive subscribers will take action immediately after the sending of email.
So, all you need to make a list of not just highly targeted interested people whether the subscribers are interested in the niche that you are in.
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